E-learning and coaching software development
We build AI tools, live event tools and course apps for coaching companies and e-learning businesses. Fixed-scope projects start at $1,500.

- 14 AI tools shipped for one coaching company in eight weeks
- 3 min from a comment on an ad to a reply
- 5% to 98% of AI drafts passing the founder's voice rules after a rewrite
- 0 errors in a load test with 600 live chat viewers
What we build for coaching and e-learning
AI follow-up.
Personal emails drafted by Claude from what each participant wrote, approved by a member of your team.
Live event tools.
Chat, calculators and exercises that hold up when hundreds of people open them in the same minute.
Sales dashboards.
One sales number the whole team agrees on, with updates in Slack.
Client production tools.
Carousels, brand packages and sales pages drafted from a client's own words and photos.
Course and learning apps.
iOS and Android apps with lessons, quizzes, downloads and certificates.
Frameworks made interactive.
Your method turned into a guided tool that a presenter can walk through on stage.

Coaching and e-learning projects we have shipped
14AI tools shipped in eight weeks
Unstoppable: the tools behind a coaching company's weekly launch
Unstoppable fills a free five-day challenge with about twelve thousand people every few weeks, then sells and delivers a twelve-month program. We built fourteen tools that carry the work between those steps, including personal follow-up drafted by Claude and approved by a named staff member, and replies to ad comments in three minutes.
90+app screens
LifeEchos: a voice-first Android app
A voice-first Android app for journals, tasks and an encrypted family vault, built from idea to store testing.
How every AI step works at Unstoppable
More e-learning work
Select a screen to see it larger.
What it costs
Fixed-scope coaching or e-learning project
Scope, timeline and a fixed price agreed in writing before work starts.
From $1,500Dedicated engineer
A senior engineer who joins your team and works inside your tools. Billed monthly.
$25 per engineer, per hourSupport after launch
80 hours of support a month from the team that built it.
$1,450 per month
The first call is free and takes 30 minutes.
How it runs
A free 30-minute call, then a written proposal with a fixed price. Anything used in front of a live audience is tested under load before the event. Builds ship in two-week sprints with a demo at the end of each.
You describe the problem. We ask questions and say what we would build first.
- 30 minutesOn video, at a time that suits your working day.
- Senior engineerThe engineer on your first call stays on the code for the whole project.
- Plain answerSometimes the answer is ‘don't build this.’ If that's true, we'll say so.
- NDA firstNeed one? We sign it before we see anything.
- First callFree
Scope, timeline and a fixed price, in writing, before you commit to anything.
- ScopeThe work with the fastest payback first, as a fixed-scope first engagement.
- TimelineTwo-week sprints, with a working demo at the end of each.
- Fixed priceAgreed in writing. If it doesn't fit your budget, we'll tell you what fits.
- Your teamYou meet the engineers before the project starts.
Two-week sprints with a working demo at the end of each, a written update every week, and one named lead throughout.
- Fixed-scope projectScope, timeline and a fixed price agreed in writing before work starts. Built in two-week sprints with a working demo at the end of each.From $1,500
- Dedicated engineersSenior engineers who join your team and work inside your tools, billed monthly.$25 per engineer, per hour
We deploy, train your team and stay close for the first weeks live.
- DeployTested before launch and watched after.
- TrainYour team learns to use it and run it.
- Stay closeWe stay with you through the first weeks live.
- Hand overThe code, the setup, the prompts and the data are yours, documented and handed over.
Improvements and support at a simple monthly rate, for as long as you want them.
- Urgent issuesA same-day response.
- No lock-inIf you ever want to move on, you can, with everything you need to do so.
- Support after launch$1,450 per month, for 80 hours
Who does the work
4.9
Full-time engineers and designers in our own office. No freelancers and no subcontractors. The senior engineer from your first call writes the code and stays on the project until handover. Our engineers build with Claude Code every day, and the products we deliver run on Claude, OpenAI's GPT models or Google's Gemini, chosen for the task.
Questions about coaching and e-learning software
Will AI write to our participants without anyone checking?
No. On Unstoppable, a staff member approves, edits or skips each draft. A message type sends without review only after it has earned that.
Will it sound like our founder?
That is tested in code. On Unstoppable, 98% of drafts passed the founder's voice rules after the rewrite, up from 5%.
Will the tools hold up during a live session?
We test them under load first. One live chat ran with 600 viewers and 200 people posting, with no errors.
Do you build course apps as well as AI tools?
Yes. We have built learning apps for iOS and Android with lessons, quizzes, downloads and certificates.
Is your team writing every follow-up by hand?
Tell us how your launches and delivery run today on a 30-minute call. You leave with a plan and a cost, in writing.
Book a discovery call